What is a typical Product Design project?  Well, what's a typical product?

iPhones are products, but so are heart valves, diamond rings, water purifiers, atomic bombs, ShamWOW!’s, or automobiles.  A “typical” Industrial Design project might mean building a totally new product line starting from a blank piece of paper.  It could involve reducing part count in a product to save money in production, re-styling an existing product for the marketplace, coming up with new technologies to avoid existing patents, re-defining user interaction to increase comfort or safety, or any of a thousand other variations.  Product Design marries the tightest requirements for human, technical, and production issues with the greatest opportunities for creativity and user delight.